Dr Rich Golf is launching a new logo: Tomashigo

As a mental golf coach, I am often asked “What do you think is the biggest mental issue that gets in the way of better golf performance?”  And the answer is “too much ego.” 

This is a serious issue but should not be taken too seriously. 
Sometimes the most progress is made while having a little fun.

So, I stylized “too much ego” into  the neologism : Tomashigo

I’ve found that almost everyone relates to this right away and usually smiles either with self-recognition or having someone else in mind.  It’s a universal message worth sharing. 

And, it is not just for golfers.  Tomashigo applies to other sports, to the workplace and to our personal lives.